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Newsletters

What are Newsletters?

An informative, periodically published document or message, containing news and announcements on a subject. Email Newsletters are an excellent vehicle for communicating with small to large audiences. Also referred to as an Email Newsletter or eNewsletter.

 

How we can serve you?

Our clients get involved in the custom creation of each newsletter to guarantee a product especially for you. The benefits of a truly customized newsletter are a more meaningful, creative and authentic product which promotes deeper client loyalty, more referrals and lower overall marketing costs. To develop such quality takes time and effort, however, the result is a truly brand-aligned, more effective newsletter.  A brilliant return on investment.

Some want a low-cost newsletter put together from off-the shelf content. Though this is a cheap and easy to do, it can squander a newsletter's potential to deepen your business relationships. Many have learned the hard way: cutting corners on the quality of newsletter content can put you at risk. As you follow your strategy for meaningful newsletter content, you need correct, complete information for each issue. So, proper information gathering and fact checking are important to the overall original, meaningful content.

If you think your connection to clients with our way with words promotes a newsletter that can help to fuel the engine of your relationship-based business might benefit from a consultation, then complete a Consultation Request or send an email to info@projectcreativity.com to arrange an  appointment with a Project Creativity Newsletter Specialist.

 
Questions to Consider:
  • What is the purpose of your newsletter?
  • What are the right results to measure and best ways to measure them?
  • How willing are you to adapt and change to hit your targets?
     
  • Should the title be about you or your readers?
  • Who are your readers? What would make your newsletter more meaningful to them?
  • What is your position vis-a-vis your reader: friend? educator? entertainer? advisor?
  • How do you differ in ways that your customers value?
     
  • Should you print and mail to some or all readers? What about e-mail or web downloads?
  • Is it possible to issue a newsletter too often and reap diminishing returns?
  • Should you give out your newsletter freely, as a prospecting tool?
  • What about inserts, envelopes and such; are there best practices?